Internet Marketing Terms

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

The A to Z Guide to the Internet

Reprint Rights- Permission to print a work that has been previously published. In the online world, buying e-books with reprint rights is one way to profit from information products.

Right click- Clicking the button on the right side of your mouse. On PCs, this opens a drop-down menu that gives you access to shortcut options. On Mac computer, this same drop-down menu can be accessed by clicking and holding down the mouse.

RSS- RSS is the format used for syndicating web content. The acronym stands for Really Simple Syndications, Real-time Simple Syndication or Rich Site Summary. RSS is a technology that allows websites to distribute new content to Internet users, without the user having the revisit the website. In essence, it is equivalent to a daily or weekly newspaper.

RSS Feeds– RSS Feeds are the syndicated information that are sent through RSS technology from websites to Internet users. Users can subscribe to feeds from a variety of websites, and then new information from those websites is sent directly to them through an RSS reader. It is similar to receiving e-mail. An RSS reader acts like an “inbox” for RSS feeds. Instead of having to check multiple websites for updates, the new information is located in one convenient place. The use of RSS feeds has increased as blogging has become more popular.

To begin to collect RSS feeds, you’ll need an RSS reader. Most readers are free and easy to use. Two of the most popular are Google Reader (which is web based, meaning you don’t have to download any software) and SharpReader (which requires that you dowload and install a free software program).

The next step to collecting RSS feeds is to subscribe to the feeds from the main website. When you visit your favorite websites, look for these small graphics:

These indicate that the website information is available through the subscription. To subscribe to the feeds, enter the URL of the website into your RSS reader. You can also use your RSS reader to search for subject-related content on the Internet.