The A to Z Guide to the Internet

K

Keyword- A term that you type into a search engine to begin an online search. Keywords are also used in HTML to help search engines identify and index a Web site.

Keyword research-The search for keywords related to your Web site, in order to analyze which ones yield the highest return on investment for PPC and other types of advertising. Wordtracker (www.wordtracker.com) and other keyword research tools help advertisers pick appropriate keywords for their campaigns.