Watch
Out for Freebie Seekers
If you keep up on business and marketing information, you know that having a “mailing list” is a great way to add to your income. Your mailing list consists of people who have asked to be contacted by you. Most likely, they visited your site and signed up for your newsletter, an eCourse, or some other offer you provided.
If you are offering something for free as in incentive for people to join your mailing list, you will have a list that contains some “freebie seekers.” A freebie seeker simply wants something for free. They may not even have an interest in your product. They simply sign up for your list in order to get something for free.
To start avoiding them in the first place, change the type of incentives you use. For instance, if you have a website that is focused on gardening and are holding a contest where the prize is a free flat of flowers you will attract a lot of freebie seekers. They simply want a chance at winning some free flowers.
However, if you offer a free informational product, such as a small report on how to create a garden in contained pots, you will attract a much more targeted audience. You know that the people that sign up for this promotion want specific information. You can create a more in-depth informational product and sell it or promote others’ products to this same audience.
Contacting your list on a regular basis can help you turn freebie seekers into customers. The more they hear from you, the more they will come to see you as an “expert.” When they are in need of the type of product or service you offer you will be the first person that comes to their mind. They are not going to seek out a similar product offered by your competitor. They will come straight to you.
If you already have a nice-sized mailing list and want to get rid of the freebie seekers who are already on it, start weaning yourself from this list. Start by sending this list a new offer, such as an informational product. The people who take the time to open your email and sign up for your new list are the people who are truly interested in what you have to offer.
You may want to email your old list several times with this type of offer. After a few months, the people that are actually interested should all have signed up for your new list and you can delete your old list.
When used properly, your mailing list can serve as great way to stay in contact with your customers and promote new items. Remember, having a small list of people who are actually interested in your products and services will net you far greater profits than having a huge list full of people who never intend to buy anything from you. As for the freebie seekers, you can try avoiding them in the first place, or you can try to turn them into loyal customers.
If you keep up on business and marketing information, you know that having a “mailing list” is a great way to add to your income. Your mailing list consists of people who have asked to be contacted by you. Most likely, they visited your site and signed up for your newsletter, an eCourse, or some other offer you provided.
If you are offering something for free as in incentive for people to join your mailing list, you will have a list that contains some “freebie seekers.” A freebie seeker simply wants something for free. They may not even have an interest in your product. They simply sign up for your list in order to get something for free.
To start avoiding them in the first place, change the type of incentives you use. For instance, if you have a website that is focused on gardening and are holding a contest where the prize is a free flat of flowers you will attract a lot of freebie seekers. They simply want a chance at winning some free flowers.
However, if you offer a free informational product, such as a small report on how to create a garden in contained pots, you will attract a much more targeted audience. You know that the people that sign up for this promotion want specific information. You can create a more in-depth informational product and sell it or promote others’ products to this same audience.
Contacting your list on a regular basis can help you turn freebie seekers into customers. The more they hear from you, the more they will come to see you as an “expert.” When they are in need of the type of product or service you offer you will be the first person that comes to their mind. They are not going to seek out a similar product offered by your competitor. They will come straight to you.
If you already have a nice-sized mailing list and want to get rid of the freebie seekers who are already on it, start weaning yourself from this list. Start by sending this list a new offer, such as an informational product. The people who take the time to open your email and sign up for your new list are the people who are truly interested in what you have to offer.
You may want to email your old list several times with this type of offer. After a few months, the people that are actually interested should all have signed up for your new list and you can delete your old list.
When used properly, your mailing list can serve as great way to stay in contact with your customers and promote new items. Remember, having a small list of people who are actually interested in your products and services will net you far greater profits than having a huge list full of people who never intend to buy anything from you. As for the freebie seekers, you can try avoiding them in the first place, or you can try to turn them into loyal customers.
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