Using
Free Samples to Get The Word Out
It’s no secret that people love to receive things for free. Offering free samples of your products and services can help you generate buzz, generate more website traffic, and increase your profits.
Some people are hesitant to try new items. Offering them a free sample can help alleviate any worries they may have. Once they try your product and realize they like it, they will be back to buy more.
Direct-sales companies have been using free samples as a promotion method for a long time and continue to do so to this day. Many representatives for the cosmetic- and skin- care companies will have “tester products” that allow potential customers to try a product prior to placing an order. Representatives may also include a few sample-sized products when they give the customer their order.
Representatives from direct-sales companies that feature kitchenware and scrapbooking supplies will often have a demonstration that allows potential customers to get involved and try out the various tools while they make a recipe or create a scrapbook page. The guests at these demonstrations get hands-on experience, and once someone touches an item, it is easier for them to see themselves using that item on a regular basis. This method can definitely increase sales.
If you offer your own product, adapt these direct-sales methods to fit your business. If you offer a physical product, try to get your product into as many hands as possible. It may not be feasible to actually give away your product, but you can set up a demonstration that will allow people to see it, feel it, and touch it.
You can also use a free sample to motivate people to order from you. For example, if you sell handmade baby quilts, you could offer a free personalized pillowcase with each order. Another take on that idea would be to include a coupon with someone’s first order for a discount on a future order.
If you operate a service-based business, you can still take advantage of this publicity method. In fact, this method is a great way to get your business started. When you first start out you can offer a small service for free in exchange for a testimonial.
Be cautious though, as you do not want to give away too much of your time. For example, a virtual assistant could offer two free hours of work to a few clients, a ghostwriter could offer to write a free article to a few people, and a graphic designer could choose to provide three people with a small logo for free. Some of these people may enjoy your work so much that they become steady, paying customers.
While it is true that some of the people who take your free samples have no interest in ever becoming a paying customer. The majority of people who try (and like) your products and services will come back for more. And they will gladly pay you.
It’s no secret that people love to receive things for free. Offering free samples of your products and services can help you generate buzz, generate more website traffic, and increase your profits.
Some people are hesitant to try new items. Offering them a free sample can help alleviate any worries they may have. Once they try your product and realize they like it, they will be back to buy more.
Direct-sales companies have been using free samples as a promotion method for a long time and continue to do so to this day. Many representatives for the cosmetic- and skin- care companies will have “tester products” that allow potential customers to try a product prior to placing an order. Representatives may also include a few sample-sized products when they give the customer their order.
Representatives from direct-sales companies that feature kitchenware and scrapbooking supplies will often have a demonstration that allows potential customers to get involved and try out the various tools while they make a recipe or create a scrapbook page. The guests at these demonstrations get hands-on experience, and once someone touches an item, it is easier for them to see themselves using that item on a regular basis. This method can definitely increase sales.
If you offer your own product, adapt these direct-sales methods to fit your business. If you offer a physical product, try to get your product into as many hands as possible. It may not be feasible to actually give away your product, but you can set up a demonstration that will allow people to see it, feel it, and touch it.
You can also use a free sample to motivate people to order from you. For example, if you sell handmade baby quilts, you could offer a free personalized pillowcase with each order. Another take on that idea would be to include a coupon with someone’s first order for a discount on a future order.
If you operate a service-based business, you can still take advantage of this publicity method. In fact, this method is a great way to get your business started. When you first start out you can offer a small service for free in exchange for a testimonial.
Be cautious though, as you do not want to give away too much of your time. For example, a virtual assistant could offer two free hours of work to a few clients, a ghostwriter could offer to write a free article to a few people, and a graphic designer could choose to provide three people with a small logo for free. Some of these people may enjoy your work so much that they become steady, paying customers.
While it is true that some of the people who take your free samples have no interest in ever becoming a paying customer. The majority of people who try (and like) your products and services will come back for more. And they will gladly pay you.
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