Turning a Customer into an Affiliate

If you already have an existing customer base, you have undoubtedly put a lot of time and work into your business.  Turning an existing customer into an affiliate is a great way to create extra income.

An affiliate is someone who partners with you in order to market and sell your products or services in exchange for a commission.  Many businesses use affiliates, as they offer many benefits.  It is essentially having a sales force that you only have to pay when they produce results.

The biggest benefit of having an affiliate program is that it creates passive income for you.  You have already created the product.  It is the affiliate’s job to market and sell your product.  Yes, you can do this yourself, but you are only one person.  You can only do so much.  Imagine what having 100 affiliates can do for your business.

One of the best ways to find affiliates is to recruit your past customers.  They have already experienced your product or service.  They obviously saw a need for it, or else they wouldn’t have bought it in the first place.  It will be easier for them to market your product as they understand why someone would want to buy it.  Plus, they can provide honest feedback and testimonials, which can help to motivate others into buying the product.





Your first step in turning a customer into an affiliate is to create a quality product.  If your customer is satisfied with the product, they will be happy to tell others about it.  The fact that you are offering them a commission to do this is simply icing on the cake.

The type of product you are selling can determine the amount of commission you offer.  If you are offering a digital product, the product is easy to distribute and has a low production cost, you can afford to offer a commission of up to 50%.  If you have a tangible item that has a shipping cost and takes time and money to reproduce, you will want to offer a smaller commission.

Let your past customers know you are going to be offering an affiliate program.  You may want to create a guide that explains what an affiliate is and how they can make money becoming one, as they may not be familiar with the term.  Create an affiliate resource center and include a link to it on your website.  That way, anyone in the future who is interested in becoming your affiliate can easily find the information and sign up.

Your new affiliates will help you reach new customers and bring in more sales than you could accomplish by working alone.  




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