Place
a Survey in Your Local Paper
If you typically conduct your business via the Internet, you could be passing up a goldmine of business located right in your backyard. You may not think local people are interested in your services, or perhaps you are just not sure how to actually reach them. By placing a survey in your local paper, you can boost your local exposure (and your local profits).
A survey can consist of a few short questions, or it can be very long and detailed. Most people will not take the time to fill out anything too drawn out, so it is best to keep it short and simple.
For example, if you are a virtual assistant, you can include questions such as “do you know what a virtual assistant is?”, “do you see the benefits of hiring someone on a contractual basis?” and “how much would you be willing to pay a virtual assistant?”
Setting up the survey is very easy. First of all, you will want to create the survey page on your website. Remember to name it something simple that people can remember. Once you have the link established, you can contact your local paper and give them the ad wording you would like to use, making sure you include the link to the survey.
You may want to include some type of incentive, as a thank you for completing the survey. Using the above example of the virtual assistant, you could offer 30% off a clients’ first project with you. They will feel like they are getting a great deal, and you will only have to redeem the offer on new, paying clients. Of course, you can send this offer in a separate email that not only thanks them for their time, but also includes an offer to sign up for your monthly newsletter (or some other opt-in list).
Including a survey in your local paper can help boost exposure to people who may otherwise not have known you existed. Again, using the virtual assistant example, there may be several people in your area that may not know what a virtual assistant is. However, once they come to realize what one is, and that someone local to them offers this type of service, they may be more than willing to hire you.
Not only can surveys help you boost your local exposure and business, they can also provide you a great deal of market research. Using the above example, you will find out what people are willing, and what they are not willing, to pay virtual assistants. This can help you set your fee range accordingly.
As you can see, a survey that you advertise in your local paper can greatly increase your local market, as well as provide helpful insights on what types of products people want not to mention what they are willing to pay for them.
If you typically conduct your business via the Internet, you could be passing up a goldmine of business located right in your backyard. You may not think local people are interested in your services, or perhaps you are just not sure how to actually reach them. By placing a survey in your local paper, you can boost your local exposure (and your local profits).
A survey can consist of a few short questions, or it can be very long and detailed. Most people will not take the time to fill out anything too drawn out, so it is best to keep it short and simple.
For example, if you are a virtual assistant, you can include questions such as “do you know what a virtual assistant is?”, “do you see the benefits of hiring someone on a contractual basis?” and “how much would you be willing to pay a virtual assistant?”
Setting up the survey is very easy. First of all, you will want to create the survey page on your website. Remember to name it something simple that people can remember. Once you have the link established, you can contact your local paper and give them the ad wording you would like to use, making sure you include the link to the survey.
You may want to include some type of incentive, as a thank you for completing the survey. Using the above example of the virtual assistant, you could offer 30% off a clients’ first project with you. They will feel like they are getting a great deal, and you will only have to redeem the offer on new, paying clients. Of course, you can send this offer in a separate email that not only thanks them for their time, but also includes an offer to sign up for your monthly newsletter (or some other opt-in list).
Including a survey in your local paper can help boost exposure to people who may otherwise not have known you existed. Again, using the virtual assistant example, there may be several people in your area that may not know what a virtual assistant is. However, once they come to realize what one is, and that someone local to them offers this type of service, they may be more than willing to hire you.
Not only can surveys help you boost your local exposure and business, they can also provide you a great deal of market research. Using the above example, you will find out what people are willing, and what they are not willing, to pay virtual assistants. This can help you set your fee range accordingly.
As you can see, a survey that you advertise in your local paper can greatly increase your local market, as well as provide helpful insights on what types of products people want not to mention what they are willing to pay for them.
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