Contests
And Giveaways Bring Business
If you are looking for ways to draw traffic to your website, you might want to consider holding a contest or giveaway. While these can draw a lot of “freebie seekers” who are only interested in the prize, you can generate a lot of buzz that will bring qualified leads, too.
You can get very creative and have a lot of fun with this idea. Take a look at your website as well as the products and services you offer and think about what your target market might consider fun.
If your website is devoted to parenting issues, you could hold a contest where entrants describe their funniest parenting mishap or the most embarrassing thing their children said in public, etc.
You can also hold a contest centered on a new product launch. For example, if you have a website that features time-management tips for busy women and you are getting ready to release an informational product that explains how to survive the holiday season, you could offer a contest where your visitors submit their funniest Thanksgiving cooking disaster or their best time-saving tip for holiday shopping.
When it comes to finding prizes for your contests, you can offer up your own products or services, or you can solicit prizes from other website owners. The latter can be a win-win situation, as the prizes will not cost you anything and the person donating the prize will also get exposure (just be sure to mention on the contest page who donated the prize).
If you are not the creative type, you can simply hold a giveaway. Your visitors can enter their information into a form and you can randomly pick a winner. Again, you can offer one of your products or services as the prize or you can seek out prizes from other business owners.
A giveaway can also be used to increase your customer retention. If you have a service- based business, such as virtual assistance or graphic design, you could hold a monthly drawing and each time one of your customers paid for a service that month, they receive an entry form. For example, if a client paid for three graphics that month, they would be entered three times. Your customers may want to win a prize so bad, that they keep buying your services each month just to have a chance at winning.
To be successful, you’ll want to promote your contest as much as possible. You’ll want to send a notice to your mailing list as well as putting information about the contest on the main page of your website and blog. If you offer a podcast, make sure you mention it to your listeners.
There are many sites that allow you to enter your contest information, and this info can get picked up and publicized by other website owners. To find these sites, do a Google search on a keyword such as “contest submission sites.” You may also want to send in a few press releases.
Contests and giveaways can really help you bring traffic to your website. Once you start offering them, you gauge which type your visitors like the best and you will be able to create great results.
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