Your business brand is an integral part of your business.  Your brand is a message that you send out to clients and prospective customers that tells them what you and your business are all about. 

For instance, Subway Restaurants have branded themselves as a healthy, fresh alternative to other fast food options.  When you walk into one of their restaurants, you see posters and images of healthy, fresh vegetables and whole grain breads.  When you turn on the television or radio, you see and hear commercials that feature people who lost weight while enjoying Subway for lunch.  And when you flip through magazines you see advertisements with the same marketing message.

Once you have established your brand, it is important to incorporate that brand into all of your marketing materials.  This will help you create brand recognition.  Potential customers will understand from the get-go what your service or product is all about and past customers will automatically think of you when they are in need of your product or service.  They won’t even bother checking out the competition.

The easiest way to communicate your brand to others is to develop a logo or slogan that easily conveys what your product or service is all about.  Try to develop something that is simple, unique, and easy to remember.




You should display your logo and slogan prominently on your website.  Your website may be the first impression you make on potential customers, and past customers may become frequent visitors. 

Business cards are a great way to market your business.  There are a hundred uses for them, plus they are easy to carry and inexpensive.  Most printers are more than willing to include an image of your logo on your business card.  If, for some reason, that isn’t possible, you can still use your slogan as the tagline on your card.

You may also want to consider purchasing some business letterhead.  Letterhead is stationary that has your business logo and slogan printed at the top.  If you don’t find yourself mailing too many postal letters to people, you can simply buy some heavier weight paper from an office supply store and use your home printer to create letterhead as needed.

Signature lines for your email program work in the same manner as letterhead and can easily be created.  Your email program can automatically insert your signature line when you send email.  This creates a professional image.  You do not have to create anything fancy.  A simple line that states your name, business name, URL, and perhaps your slogan is sufficient.

You can also tie your brand into your products.  For example, Rachael Ray has built an empire on the “30 minute meal”.  One of her television shows and several of her books have encompassed that tagline in their title.  And she always features a few 30-minute meal recipes in her monthly magazine.