Your logo says a lot about your business. It lets the public know how you want to be seen.  When you hire someone to design your logo, you will want to look for several things to make sure you are getting the best logo for your business.

Communication between you and your logo designer is very important.  You will want to make sure that you both understand each other.  If you are thinking “classic and professional” and your logo designer is thinking “hip and fun”, there are going to be problems.

You will definitely want to ask your designer how much experience he has before you hire him.  This is to make sure that he has enough experience to do a quality job.  This doesn’t mean that he has to have been in business for years on end.  It is great to work with someone who may have a relatively new business.  Even though his business is new, he may have been playing around with design software in his free time for the last ten years.

Ask to see some samples of his work and for recommendations from past clients.  Feel free to actually check with the former clients and ask them if they would hire the person again.




When you are looking at his work samples, take a moment and try to get a feel for his work.  Is the person creative and is he consistently creating fresh designs?  Or are they simply using the same type of design with slight color and font variations?  You will want your logo to be exclusive to you, so make sure the designer is capable of creating original pieces.

Before you hire a designer, ask him what his availability is and how long it will take to complete the project.  While you may be under the impression that you will have the finished piece the next day, he may be booked solid for the next three weeks and assume you understand that you will get your logo whenever he gets a chance to complete it.

Make sure you understand exactly what the fee will be before you agree to hire someone.  If you don’t agree on something in writing, you may be in for a big surprise when you receive the invoice.  This can cause hard feelings and is easy to avoid by coming to a mutual agreement before the work takes place.

Above all, make sure you feel comfortable with the designer and that you enjoy the working relationship.  If the designer is rude to you or if you feel intimidated, move on to the next candidate.  Establishing a relationship with a designer can help you create your brand and grow your business well into the future.  Make sure you choose one that you will want to work with again and again.