For many households, the term “MySpace” is used on a daily basis.  The website has definitely become a pop culture phenomenon.  If you do a Google search on the term, over 120 million results are displayed.  It seems that almost everyone has a MySpace page – from your local high school quarterback to the people running for President of the United States.

In basic terms, MySpace is a social networking site.  Once users register for a free account, they are given a MySpace page where they can post personal information and customize.  They can upload photographs and are also given access to a blog.  Users have the option of joining MySpace Groups, and they can also connect with other MySpace users and become “friends.”  MySpace has a unique messaging system that allows users to send mail back and forth, and MySpace friends are allowed to post comments on each other’s pages.

If you simply look at the fact that you are able to network with other people that may share your interests, MySpace sounds like a good marketing tool.  However, there is a debate over whether MySpace is actually a smart marketing move or not.




MySpace has definitely received its fair share of bad press.  There have been countless reports of how some evil-minded people use these types of social networking sites to abuse others, usually teens and preteens.

It is a well known fact that many MySpace users are high school and college students. Therefore, some people feel that it is a waste of time to market on MySpace, as many users may not be in their target market.  Other people may feel that using MySpace as a marketing tool might make them look unprofessional or immature.

MySpace isn’t just for teenagers. The site offers entertainment for adults as well.  For instance, the site has a search function where people can find old classmates and plan high school reunions and so forth.

Depending on the type of products you offer, you may receive a lot of traffic from having a MySpace page.  MySpace’s search function allows you to search for people by age and gender.  You can do a search on the age and gender of your target market and see what comes up.

You can also try searching for your competition.  If they have a MySpace page, take a look at their friends’ list.  If they have a lot of “MySpace Friends”, then it might be worth your time to create your own page.

If you decide to create a page, you may also want to add a link to your MySpace page on your website and blog in order for your regular visitors to become your “MySpace friend”.  As a MySpace user, you will be able to send messages, also known as bulletins, to your entire friends list.  This is a great way to let people know about any upcoming specials or sales that you will be having, as well as updates to your website.