Squidoo is a website where a network of users can create pages, known as lenses, on various topics that they have knowledge in, or at least have some interest in.  Ads are displayed on these lenses, and the users who create them can receive commissions when those ads are clicked upon by their lenses’ visitors.  However, you can earn even more by using Squidoo to market your products.

Marketing your own products with Squidoo is very easy.  When editing your page, use the “write” feature to add some simple HTML.  If you sell information products, you can offer a free ebook or special report and a link for the sign-up form for your newsletter.  Once they are your subscriber, you can continue to market your products to them.

You can also use the “write module” to post articles and links to your information product’s landing pages.  Providing the content will help you get indexed in the search engines and your visitors will appreciate the fact that they can learn something from your site.




Since each lens should have its own unique topic, you can create a lens for each of the topics you would like to establish yourself as an expert in.  You can then create a lens roll and link your lenses together.  This can create a stream of traffic for you.  If you have other business blogs or feature a podcast on the subject, add that information to your lens as well.  If you have created a physical product, you can add pictures of it to your Squidoo site.

In addition to adding content, links, and pictures to your lens, you can join Squidoo groups.  If someone is searching for information on a topic, they may choose to find a group on the subject in order to find lenses on that subject.  This will also allow you to interact with other people interested in the subject of your lens.  This is a ready-made market of people interested in your products.

Just like your website, you will want to keep your lens fresh by adding new content each week.  This will encourage your visitors to return again and again.  You may want to pick one day each week to add something such as an article or a link to something your visitors may find useful.  You can even add links to viral reports and other things that you are offering on your own website.

By using these techniques you can add targeted traffic to your site, increase the size of your mailing list, and add to the number of your customers.  Plus, Squidoo is free.  You’ll be growing your business and saving money that you may otherwise be spending on pay-per-click programs.