Podcasting is one of the “hot” new things on the internet. Named after the Apple iPod MP3 player, podcasting refers to uploading MP3  recordings onto your website. Other people can download these into their MP3 players or listen via the internet.

A podcast is similar to a blog, or weblog.  Instead of reading your words, however, with a podcast people can listen to them. Many podcasts have a format similar to a radio talk show, where the host gives their thoughts and opinions on a given topic; some also interview guests or include a roundtable discussion with others.

Podcasts are great for publicity. As stated before, they are the newest thing on the internet and people are hooked on them. You can integrate your podcast with iTunes. People can have your podcast automatically downloaded onto their Mp3 player. There are also RSS feeds that will do the same thing.




You can choose to have a general podcast that will serve as publicity for your website. You can also opt to have your podcast promote a single item, such as an information product you created.

You can monetize your podcast by selling ad space, or commercials, that will play during your podcast. You can also give out your affiliate links during your podcast. For instance, you can review a product that you are an affiliate for, and tell your listeners to check out the product at your affiliate link.

Some people may choose to have a member’s only podcast. This is a podcast that is only offered to people that have paid a membership fee to you. Usually, these types of podcasts are highly informative and at least an hour in length. You may interview experts or present the podcast as a mini information product.

You can promote your podcast in several ways. Of course, you will want to include information about your podcast on your website. You can give a sneak peek at upcoming topics or guests. You may also want to create a newsletter that reminds people when new podcasts are uploaded and provides links for more information.

If you interview someone, ask them to send out an email to their list letting them know they will be a guest on your podcast. If your interviewee has a large following, many people will subscribe to your podcast in order to hear the interview. You can also provide a press release template so they can alert the local media of their appearance, or you can also send out press releases to publicize your guests’ appearance.

To create a podcast, you can use a service such as Audio Acrobat. For a small monthly fee, you can record and upload audio files to your website. Audio Acrobat allows you to record via your telephone or computer microphone. They are also integrated with iTunes, so your podcast will have the potential to be accessed by millions of people. To edit your audio, you can use free shareware, such as Audacity.

Podcasting can be a fun and profitable way to market your business. Give it a try and see if you like it. Unlike traditional internet talk radio, you don’t have to put too much money into it. You really have nothing to lose.