If you are new to writing, you may be full of ideas.  You may be able to post on your blog every day without a problem.  You may be constantly finding new ideas for content on your website.  Unfortunately, there will be a day when writer’s block hits.  A day will come when you just “get stuck” and cannot seem to think of anything.

When this day comes, a swipe file can be a real lifesaver.  A “swipe file” is a collection of writings that you can go to for inspiration.  Please note it is not a collection of work that you copy or plagiarize.  There is a big difference!  A swipe file is there just to help out in case you get stuck in the creative process.

A big part of the learning process is to mimic what others have already done.  As you are reading magazines, newspapers, email, blogs, and web copy, start making mental notes of what catches your attention.  What are the things about the writer’s style?  Take notice of the fonts, colors, and graphics that were used.  You can clip the tangible pieces and save them in a manila folder.  And you can create a virtual folder on your computer desktop for the digital items you liked.  This is your swipe file.




It does not matter what business these clippings are for.  The only thing that matters is that you are in some way inspired by them.  If you have a business targeted to mothers with children and you see an ad for basketball jerseys that you like, save it.  You can take the things you liked about the ad, article, blog post, etc., and adapt it to fit your business.

Creating your swipe file may be the hardest part because using it is quite easy.  For example, let’s say that you recently created an information product that explains how to make homemade gifts.  If you find yourself sitting at the computer and trying to come up with an idea for the sales letter, take a look at your swipe file.

Perhaps you had saved an ad for a men’s watch company.  Maybe the headline read something like, “It’s Time To Make A Statement.”  And perhaps the ad had a graphic centered just below the heading in a way that you found very attractive.

You can adapt those things for your own product.  Since the above example is for an information product about homemade gifts, perhaps you can use a heading such as “Avoid The Mall Rush – It’s Time To Get Started Now”, and you can place a graphic of a present or other holiday symbol in the same way that the graphic in the ad was placed.

As you can see, you are not plagiarizing anything that the original author wrote.  You are simply taking something you liked and adding your own spin to it.  A swipe file is something every writer should have, as they can save you lots of time and frustration.