Tips
For Effective Networking
When people set out to
network, they
may be thinking about the benefits they will receive, such as new
clients and increased business. To get the most out of your networking,
however, you need to build trust and relationships between the people
you are networking with. The following are some tips to help you in
this process.
Be Genuine
Always be genuine and
authentic when
you are networking. The people you are networking with need to get to
know you in order to trust you. If they do not feel that you are being
yourself, they may be wary of forming a relationship with you.
Determine Your Goals
What do you want out of
your
networking experience? Do you want to make contacts, learn new skills
or something else? Do you want to network locally or via the
internet? Knowing what you want will help you determine which
groups are best for you to join.
Join Several Groups
Joining several groups
will help you
broaden the spectrum of your networking relationships. To create a wide
networking circle, you may want to join both local and online groups.
Give It Time
It may take time to
build up a
network of business associates. Keep participating in the group and get
to know people. Relationships take time to develop.
Ask Open-ended Questions
When having a
conversation with
someone from your networking group, ask open-ended questions instead of
questions that can be answered with a “yes” or
“no”. This will keep the conversation
flowing and let
people know you are interested in them.
Help Others
Position yourself as a
powerful
resource by helping others. Share leads and referrals with those in
your networking group. The people you help will appreciate your efforts
and return the favor.
Ask for Referrals
Make sure the people in
your
networking group know what you do for a living. Ask them for referrals.
A referral is the name of someone who is in need of your services. A
referral is a “hot lead”; the person who gives you
the
referral should call the referral and let them know you will be getting
in touch with them. While some people may automatically give you
referrals, that won’t always be the case. If you
don’t ask
for them, you may not receive them.
Follow Up
When you are given a
referral, follow
up in a timely manner. Call or email the referral as soon as possible
and let them know who you are, the name of the person that referred you
to them, and the services you offer. The referral will surely
report back to the referrer; if you did not handle yourself
professionally, you won’t be getting any more referral from
that
person.
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