If you want to generate traffic to your website, increase the size of your mailing list, and sell more products, consider creating an e-course. An e-course is information, usually delivered a chunk at a time, as in one lesson per day, via email.

An e-course can be on any topic. Take a look at your website and think about what your target market would like to learn about. If your website is devoted to information about beauty treatments, you can create an e-course explaining how to have a spa day at home. If your website contains information about sewing, you can create an e-course that explains how people can start their own sewing business. The choices are limitless.

Once you know what your topic will be, you will need to start writing. If you are not familiar enough with the topic to write from your own experiences, research the subject first. You may want to write the entire course in one word processing file; once the work is done, you can read through it and find appropriate section breaks.




If writing an entire e-course seems daunting, don’t worry. You don’t have to write a book. Just write a few simple lines about a given subject in order to answer a question your target market likely has. Do this every day for a week, and you have written your e-course.

Once you have written your e-course, you will need to get it delivered to your subscribers. The easiest way to do this is with an autoresponder. You can subscribe to an autoresponder service for around $20 per month. You can create lists in your autoresponder, and load unique messages for that particular list.

Your autoresponder service will generate a bit of HTML code to display on your site or blog. When someone clicks on the link, they will be subscribed to your list. When someone subscribes to that list, they will receive all the messages in the order you select.

When you write your e-course, you should have some products you want to promote in mind. For instance, you may have created an information product about affiliate marketing. You can create a free e-course about affiliate marketing in order to promote your information product. You can also include links to other products you are an affiliate for.

You do not have to give your e-course away. Your e-course can be the information product that you are selling. You can also make it interactive by including links to audios, videos and other information.

Promoting the fact that you have these e-courses available will help bring traffic to your site. You can even make some of the links customizable for others to put in their affiliate links and give the e-courses away for others to use. If you do this, keep the links to your website unchangeable, so the people who end up reading the e-course can still come to your site for more information.