Adding audio to your information products is a great way to increase your sales and traffic to your site. Your customers and visitors will enjoy hearing your voice. This will also help you create trust and build relationships with them. You will become a real, live person to them, versus a stranger selling something on a website.

Many people enjoy the convenience that digital products provide. They do not need to wait for their product to arrive. They can download it immediately after purchasing it. Audio recordings are a great way to provide information to your customers, as well as providing them immediate gratification. You can upload the audio to your site and your listeners can listen via the internet, or you can include links to an Mp3 recording. Your visitors can download the Mp3 and listen to the recording on their Mp3 player or burn the audio to a CD.

There are many ways to record audio and upload it to your site. One of the easiest methods is by subscribing to a service such as Audio Acrobat (www.audioacrobat.com). This service will cost about $20 per month. You can record audio with your telephone by dialing a special number provided to you by the company. This is a great way to interview people for your audio. You can also create recordings through an internet microphone, and create videos with a webcam.




This service makes publishing your audios very easy. You simply put a bit of HTML onto your website and your audio is available to stream across the internet. You can also provide a link for your visitors to download the audio.

Audio Acrobat also makes podcasting easy. Podcasting is a new phenomenon, similar to blogging. The difference is that instead of publishing words onto the internet, the podcaster is publishing their voice. There are podcasts on every subject imaginable. Your listeners can subscribe to your podcast through an RSS feed, just as they can to a blog. Audio Acrobat includes RSS feed as well as iTunes integration. When your listeners subscribe to your podcast, your new podcasts will be delivered to them right through their iTunes.

Your listeners do not need to have an iPod or iTunes to listen to your podcasts. Podcasts can be downloaded to any Mp3 player; your listeners can also listen via the internet if they do not own an Mp3 player.

Another option for recording is with Audacity (http://audacity.sourceforge.net/). This software is free to download. You can record audio using an internet microphone, as well as mix and edit sound.

You can charge money for your audio information products or give them away free in order to increase traffic to your website. If you have a paid membership site, you can provide the links only to paid subscribers, allowing only those members to listen.