Giving
away information is a great way to boost your affiliate sales. People
love to get something for free. You can use the “free
information” tool several different ways in order to increase
your sales.
Cosmetics companies, for
instance,
are famous for offering a customer a “free gift” if
they
spend over a certain dollar amount. People will buy things they had no
intention of buying, just to get the free gift. Like the cosmetics
companies, you can also offer information as a free bonus after a
purchase has been made. Ask the buyer to send you a receipt, as to make
sure that their order has gone through.
If you are not sure what
to offer,
take a look at the product you are promoting and think about what the
consumer would find helpful. If you are promoting a baby product,
perhaps you can offer a bonus report on a topic parents would find
interesting, such as keeping babies healthy during flu season or a
how-to report on making baby food.
Offering free
information up front
can help you build your mailing list. If you stay in contact with your
mailing list and give them information they find helpful, they will
trust you and will be more likely to buy from you.
Try offering e-courses
on topics
relating to the products you are promoting. For instance, if your
target market is parents that stick to tight budgets, and you would
like to promote an e-book that explains how families can save money on
vacations, offer an e-course that gives a little information on the
subject. Send an email each day with a “lesson” or
“tip” from the e-book. Make sure you let your
subscribers
know that if they want to learn even more, they can purchase the book.
Once your subscribers
have received
all the lessons from your e-course, keep sending them periodic
“drip” emails; you don’t want to bombard
them with
messages every day, but you do want to stay in contact with them. You
can also promote other budget-friendly travel products to this mailing
list, such as discount airline tickets, hotels, luggage, and more.
Since you already know
that the
subscribers of this list are interested in saving money on vacations,
perhaps they are interested in other money saving topics. Create more
e-courses about budgeting and send them the links to sign up for those
courses. Use the emails you send in those courses to promote other
products.
It doesn’t
matter what product
you are promoting, or whether it is a tangible product or a digital
one. You cannot give too much information away. Using information to
explain the product you are using, its features, and the benefits the
customer will receive once they purchase the product will only help to
increase your sales.
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